Smartphone TV Market Share, Analysis, Trend, Size, Growth till 2027

 The global smartphone TV market is garnering significant traction. The market growth attributes to the rising demand for live streaming of video content on the smartphone anytime and anywhere. Besides, the rising availability of high-speed data services such as 3G, 4G, and 5G drive the growth of the market. Moreover, rising consumer preference for watching videos and TV on their smartphones escalates market growth.

According to Market Research Future (MRFR), the global Smartphone TV Market Size is projected to witness significant growth by 2023, registering an impressive CAGR during the forecast period (2017-2023). The rising market penetration of smartphones and tablets worldwide, alongside the boosting media and entertainment industry, accelerates the growth of the market. The proliferation of connected to remote services and compatible apps boost the demand for online support advisors.

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Moreover, technological innovations that changed the TV viewing perception and advances in connectivity technologies accelerate market growth.  As Smartphone televisions are becoming part of the information grid, concerns regarding security and privacy are also increasing. Hence, rising privacy & security concerns are a key factor projected to impede market growth.  Nevertheless, increasing video TV subscriptions would support market growth throughout the review period.

 Global Smartphone TV Market – Segments

The report is segmented into three dynamics;

By Usage: Fixed, Nomadic, and Mobile.

By Service: Free-to-Air Services and Pay TV Services.

By Region: Europe, North America, Asia Pacific, and the Rest-of-the-World.


Global Smartphone TV Market – Regional Analysis

Asia Pacific dominates the global smartphone TV market. The largest market share attributes to growing investments in the smartphone TV industry and increasing mobile and tablet use in the region. Besides, high technological advances, availability of smartphone content, and the early adoption of smartphone technology drive the market growth.

Moreover, growing investments in the smartphone TV market and increasing use of mobiles and tablets in that region boost the market's growth. The APAC smartphone TV market is projected to retain its dominance throughout the review period.

North America stands second in the global smartphone TV market. The market growth is driven by technological advances and augmenting demand for smartphone televisions. Additionally, the emergence of new technological solutions and rising demand for sharper picture quality increase television sales in this region.

Among other North American countries, the US contributes largely to the overall growth of the regional market. The North American smartphone TV market is estimated to witness the highest revenue growth during the assessment period.

The smartphone TV market in Europe accounts for a considerable share of the global market. Factors such as the large technological advancements and the presence of several key market players in the region act as major driving forces behind the regional market growth. Furthermore, the resurging economy in the region plays a causal role in the development of the market, increasing consumer purchasing power.

Global Smartphone TV Market – Competitive Analysis

Characterized by the presence of several giant players, the global smartphone TV market appears highly competitive. Well established players incorporate strategic initiatives such as mergers & acquisitions, collaborations, expansion, and product launch in order to gain a larger competitive share.

Providers strive to offer standard and custom-designed products and provide superior performance and provide long-term service for demanding buyers. They emphasize quality and use the latest techniques and quality standards, ensuring top quality and maximum performance.

Major Players:

Some of the players leading the smartphone TV market include Comcast Corporation (US), AT&T, Inc. (US), MobiTV, Inc. (US), Charter Communications (US), Sky PLC (UK), Verizon Communications, Inc. (US), Orange SA (France), Bell Canada (Canada), Bharti Airtel Limited (India), and Consolidated Communications, Inc. (US), among others.

Industry/ Innovation/ Related News

November 17, 2020 ---- Borqs India, a subsidiary of Borqs Technologies, Inc. (the US), announced the successful demonstration of its NextGen TV Android smartphone (branded Mark One). The phone enables advancements such as 4K and High Dynamic Range (HDR) video, live TV and video-on-demand, new forms of OTT-delivered streaming services from broadcasters, targeted and interactive advertising, and new emergency alerting capabilities.

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About Us:

Market Research Future (MRFR) is an esteemed company with a reputation of serving clients across domains of information technology (IT), healthcare, and chemicals. Our analysts undertake painstaking primary and secondary research to provide a seamless report with a 360 degree perspective. Data is compared against reputed organizations, trustworthy databases, and international surveys for producing impeccable reports backed with graphical and statistical information.

We at MRFR provide syndicated and customized reports to clients as per their liking. Our consulting services are aimed at eliminating business risks and driving the bottomline margins of our clients. The hands-on experience of analysts and capability of performing astute research through interviews, surveys, and polls are a statement of our prowess. We constantly monitor the market for any fluctuations and update our reports on a regular basis.

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